A New Cross-Channel Experience for the Latest Generation of Shoppers: Bringing in Millennial and Gen Z Customers

Date: Tuesday, March 7, 2017
Time: 2:00 PM ET/11:00 AM PT
Duration & Cost: 60 minutes & FREE

Andrea Wasserman

Retail, Tech and Marketing Consultant
Former Multichannel Retail SVP

Brennan O’Donnell

Chief Commercial Officer
Euclid Analytics

Joe Keenan

Executive Editor
Total Retail

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Summary

Innovation is driving massive disruption in consumer behavior. As people browse and purchase online and via mobile, retailers have been forced to rethink just how they market and engage distracted consumers. Multiple channels and touchpoints, from brick-and-mortar stores to mobile websites, apps and social media, means finding the most relevant mix has never been more challenging — or more vital.

Millennials represent more than 25 percent of the U.S. population, and up-and-coming Generation Z is growing fast. Join us for this webinar to uncover how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.

Your registration includes a copy of proprietary research from Euclid Analytics on changes in consumer behavior, both online and offline.

Join this interactive webinar to learn:

  • a profile of Gen Z shoppers and how you can best serve their needs;
  • top reasons why millennial and Gen Z consumers visit brick-and-mortar stores;
  • what expectations the latest generation has for their brand relationships; and
  • strategies retailers can employ now to maximize their opportunities with these important consumer populations.

Questions? Email us at cswebinars3@napco.com or give us a call at (215) 238-5300.


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