Customer Loyalty: The Holy Grail in a Digital World

Date: Now on-demand!
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

Jen Gulley

Director, E-Commerce Sales
WestPoint Home

Pini Yakuel

Founder and CEO
Optimove

Joe Keenan

Executive Editor
Total Retail

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Summary

The value in developing loyal customers in today's omnichannel retail environment, where your competition is a mere click or tap away, cannot be overstated. It's been proven that retaining existing customers is significantly more cost effective than acquiring new ones — in some cases up to five times more. This fact will only become more apparent as acquisition costs continue to rise. With that in mind, retailers must invest in systems and technologies that will enhance their chances of getting customers to come back and purchase again. At the center of those systems and technologies is data, the fuel that powers personalized messaging, which is also proven to increase conversions.

In this interactive webinar, our expert speakers will address the following:

  • the importance of a strong customer retention strategy;
  • how data and marketing automation can be leveraged to create personalized messaging;
  • how to identify, target and acquire future loyal customers;
  • examples of retailers that are developing personal, long-term relationships with customers; and
  • so much more!

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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