Production Inkjet’s Role in Omnichannel Personalized Communications

Date: Available until 8/22/17
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

Jim Hamilton

Keypoint Intelligence
InfoTrends Production Group

Alan Thompson

Co-owner
Flex Digital

Dustin Graupman

Senior Vice President, Sales and Marketing
Super Web

Mark Michelson

Editor-in-Chief
Printing Impressions

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Summary

How does digital production inkjet fit into a larger omnichannel marketing strategy? How do full-service marketing communications companies integrate production inkjet with social media, digital advertising, and direct mail? How does it all fit together to create revenue?

Register for this webinar to learn how Flex, a full-service marketing communications company, utilizes their digital commercial inkjet press to create maximum brand impact and revenue for their customers.

What you will learn:

  • How to integrate production inkjet with an omnichannel marketing strategy
  • How to benchmark inkjet printing against toner and offset printing
  • How to sell the value of inkjet through substrate selection
  • How to capture more business opportunities by transitioning the conversation from offset to the value and quality of inkjet
  • How to streamline your workflow with a more efficient operational process to print full-color images, increase profits, and market your business differently

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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