As multichannel retailers engage and sell products to customers across increasingly more channels — and collect data in each of those channels — their businesses become that much more complex. Siloed, disparate data sets exist throughout an organization, from inventory to POS to order management and more, leading to a fractured, incomplete view of customers and business intelligence. However, there are technology solutions out there that can help you integrate your data in a central database, allowing for more efficient and optimized operations, which in turn lead to decreased costs and improved profit margins.
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