The Rich Content Engine: How Leading Retailers Fuel Memorable Customer Journeys

Date: Now on Demand Until December 14, 2017
Time: At Your Leisure!
Duration & Cost: 60 minutes & FREE

Lindsay Moore

Vice President of Business Development + Strategy
Zmags

Nathan Safran

Director of Research
NAPCO Media

Caitlin Sullivan

Senior Editor
Total Retail

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Summary

Did you know that global ecommerce sales are expected to reach $23 trillion by the end of 2017? Shifting consumer behaviors and rapid technology advancements have helped fuel this exponential growth.

Rich content has also influenced this change, by empowering consumers to research products on their own and make better informed purchase decisions. Through content, retailers can cultivate better relationships with their customers by providing timely, relevant, and memorable information. But many retailers struggle with where to start and what type of content is best for their brand.

In this interactive webinar, Nathan Safran, director of NAPCO Research and Lindsay Moore, VP of Strategy of Zmags will address the following key findings from the report Rich Content: A Land of Opportunity for Retailers.

You’ll learn:

  • The wide variety of content drivers and how retailers can effectively leverage them
  • How to use content throughout the customer journey, from acquisition to engagement to conversion and even post-purchase
  • Where to find and how to address your content marketing pain points
  • How retailers can optimize content for the 2017 holiday season and beyond

Register today for this can't-miss webinar.

Questions? Email us at cswebinars3@napco.com or give us a call at (215) 238-5300.


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