Quick Response (QR) codes and Augmented Reality (AR) are two related but fundamentally different ways of “making print interactive”—that is, adding codes or watermarks to printed materials that, when scanned with a mobile device, launch online or other rich media content like audio or video. Both have been sorely underused by marketers and printers as a way not only of adding value to print, but also of allowing marketers to accurately track—and gain important metrics about—the response to print.
In this webinar, you’ll learn:
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