How To Use Social Video To Drive Audience Growth & Monetization

Date: Now Available Until 1/2/18
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

Jareen Imam

Head of Social Media
CBS News

Gabriele Boland

Content Strategiest
NewsWhip

Garrett Goodman

VP of Business Develoment
Wochit

Denis Wilson

Editor-in-Chief
Publishing Executive

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Summary

Social platforms present an immense opportunity for publishers to expand their reach and monetize new audiences. And as content consumption continues to move to mobile, video is a growing imperative. Yet producing video that works on social channels calls for a new approach for publishers.

This webinar will help publishers to develop a social video strategy that drives key objectives, such as brand awareness, audience growth, and monetization. We'll look at how CBS News developed a successful social video strategy and hear from experts from Wochit and NewsWhip about the key trends and metrics that should inform publishers' video strategy.

Tune in to learn:

  • What exactly "social video" is and why publishers need to make it part of their content strategy
  • Key trends and metrics, including the effects of social video on breaking stories in 2017
  • Best practices for creating videos that capture attention and inspire sharing on social media
  • Tips for scaling up video production with limited resources
  • How social video can drive audience growth and monetization

Questions? Email us at cswebinars@napco.com or give us a call at (215) 238-5300.


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