Social platforms present an immense opportunity for publishers to expand their reach and monetize new audiences. And as content consumption continues to move to mobile, video is a growing imperative. Yet producing video that works on social channels calls for a new approach for publishers.
This webinar will help publishers to develop a social video strategy that drives key objectives, such as brand awareness, audience growth, and monetization. We'll look at how CBS News developed a successful social video strategy and hear from experts from Wochit and NewsWhip about the key trends and metrics that should inform publishers' video strategy.
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Questions? Email us at firstname.lastname@example.org or give us a call at (215) 238-5300.