How Publishers Can Convert Unknown Visitors to Known Audience

Date: Now available on-demand!
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

Melissa Chowning

Audience Development/Digital Strategist
Melissa Chowning Media, LLC

Bonnie Roche

Managing Director of Audience, Product, and Marketing
Crain Communications

Catherine Lanucha

Director of Business Strategy
Crain Communications

Keith Sibson

Vice President, Product & Marketing
PostUp

Ellen Harvey

Associate/Digital Editor
Publishing Executive

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Summary

The majority of visitors to publishers' websites are unknown to them, with industry estimates suggesting as many as 80-90% of visitors leave behind no actionable first-party data. That is a huge problem and opportunity for publishers. Knowing who an individual is and what their interests are is valuable data that can fuel a number of revenue-driving efforts, from targeted advertising to paid subscriptions. Allowing a reader to leave your site without telling you who they are leaves money on the table. This webinar will explore the tactics and technology publishers can use to convert anonymous site visitors to known audience.

Attendees will learn:

  • Techniques for identifying content preferences of anonymous users — and how to use this info/li>
  • Tips for getting readers to opt in and share data using newsletters and content walls
  • How to use progressive data capture and third party appends to enrich audience records
  • Using demographic and behavioral data to segment audience and target sign-up offers

Questions? Email us at cswebinars2@napco.com or give us a call at (215) 238-5300.


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