Tips to Generate Big Sales Numbers With Big Data

Date: Now available on-demand!
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

Peter Francis

Vice President, Digital Growth & Acquisition
T-Mobile

Tim McKenzie

General Manager, Big Data Solutions
Pitney Bowes

Joe Keenan

Executive Editor
Total Retail

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Summary

Consumers expect shopping experiences to be personalized to their individual needs and preferences every time they interact with a brand. Seventy-three percent of consumers said they prefer to buy from retailers that use personal information to make their shopping experiences more relevant, yet only 3 percent of brick-and-mortar retailers are able to identify their customers. Fueling personalization efforts is data, a resource that most retailers have in abundance. However, having data and knowing what do with it are two different matters.

Brick-and-mortar retailers must use data to one, identify their customers and, two, provide them with timely, relevant messaging while they're in-store. If they do, their sales will increase. With brick-and-mortar retailers struggling with increased online competition, every point of differentiation helps. Data makes that possible. This interactive webinar will address the following:

  • how to leverage data, including location, to drive in-store sales;
  • how location data can be used to better link online and offline shopping experiences;
  • why creating a unique, personalized in-store shopping experience has become priority No. 1 for omnichannel retailers; and
  • real-world examples of retailers using big data to drive in-store sales.

Questions? Email us at cswebinars2@napco.com or give us a call at (215) 238-5300.


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