Consumers expect shopping experiences to be personalized to their individual needs and preferences every time they interact with a brand. Seventy-three percent of consumers said they prefer to buy from retailers that use personal information to make their shopping experiences more relevant, yet only 3 percent of brick-and-mortar retailers are able to identify their customers. Fueling personalization efforts is data, a resource that most retailers have in abundance. However, having data and knowing what do with it are two different matters.
Brick-and-mortar retailers must use data to one, identify their customers and, two, provide them with timely, relevant messaging while they're in-store. If they do, their sales will increase. With brick-and-mortar retailers struggling with increased online competition, every point of differentiation helps. Data makes that possible. This interactive webinar will address the following:
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