Managing New Media Dynamics

Date: Now on-demand!
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

Brian Soifer

Partner
Dolphin Creative Promotions

John Mashia

President & Chief Operating Officer
IMS, Inc.

Barb Pellow

Group Director
Keypoint Intelligence-InfoTrends

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Summary

Today’s businesses have more marketing options than ever before. Low barriers to entry on marketing automation and social media platforms present massive opportunities for businesses of all sizes, but these advancements also mean increased complexity and the need to keep tabs on an ever-expanding range of channels. This webinar will share market insight on how your peers are coping with the changes in media dynamics and the strategies they are pursuing to do so.

Key discussion topics include:

  • Data from a 2017 InfoTrends survey of more than 700 enterprise marketing executives on communications strategies
  • Examples of how firms are leveraging data and omni-channel communications to deliver business results
  • Recommendations for success as you evaluate your marketing communications budget in 2018

Questions? Email us at [email protected] or give us a call at (215) 238-5300.

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