The Secret to Increasing Sales Conversions Without Sacrificing Margin

Date: Now available on-demand!
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

Peter Johnson

CEO/Co-Founder
Phat Scooters

Catherine Ortiz

Business Development Manager
Klarna North America

Joe Keenan

Executive Editor
Total Retail

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Summary

Today's consumers have become conditioned to getting a deal, and without one, they're much less likely to make a purchase. Whether it be free shipping, percentage off an item, or some other incentive to purchase, retailers have found themselves in a position where they must sacrifice margin in exchange for conversions. But does it have to be that way? Are there tactics that online retailers can implement that enable them to have their cake and eat it too — i.e., maintain conversion rate (in fact, increase it!) without having to discount products? There are, and this will webinar will address them.

Register for this interactive webinar to get valuable insights on the following:

  • the impact offer financing can have on conversion rate and average order value;
  • designing your checkout page (both mobile and desktop) for optimal conversion;
  • what is emotional e-commerce, and how does it shape customer loyalty;
  • millennial shopping behaviors, and what your business can do to acquire more of these sought-after customers; and
  • much more!

Join us on Tues., Jan. 30 at 2 p.m. ET/11 a.m. PT for this can't miss event!

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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