IWA Wine Accessories (IWA) is a retailer and manufacturer of high-end wine cabinets, coolers and accessories, and sells its products to dealers and wholesale accounts as well as direct to consumer via its e-commerce site. Operating in multiple channels, IWA had business data (financials, inventory, order management, CRM, e-commerce) siloed in disparate technology systems, causing inefficiencies in marketing, operations and other components of the business. A change was needed.
IWA switched to a single cloud-based platform to help it better manage and, ultimately, take action on its data. With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns, leading to increased revenues (to the tune of 400 percent!). Furthermore, a single source of data has helped IWA increase efficiencies throughout its organization, including customer service and fulfillment/shipping, leading to cost savings (it saved nearly $25,000 on labor and maintenance costs in the first year), as well as greater leverage of existing resources thanks to NetSuiteās scalable platform. Now those are results worth toasting!
Tune into this webinar on Feb. 22 at 2 p.m. ET to hear representatives from IWA and NetSuite detail how a unified, cloud-based data platform can help retailers grow revenues while decreasing costs. Specifically, this interactive webinar will address the following:
Questions? Email us at [email protected] or give us a call at (215) 238-5300.
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