Uncorking IWA's Success Through Unified Data

Date: Now On-Demand
Time: At Your Leisure!
Duration & Cost: 60 Minutes & FREE

Ben Argov

Owner
IWA Wine Accessories

Chris Benner

Sr. Industry Principal, Retail
NetSuite

Joe Keenan

Executive Editor
Total Retail

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Summary

IWA Wine Accessories (IWA) is a retailer and manufacturer of high-end wine cabinets, coolers and accessories, and sells its products to dealers and wholesale accounts as well as direct to consumer via its e-commerce site. Operating in multiple channels, IWA had business data (financials, inventory, order management, CRM, e-commerce) siloed in disparate technology systems, causing inefficiencies in marketing, operations and other components of the business. A change was needed.

IWA switched to a single cloud-based platform to help it better manage and, ultimately, take action on its data. With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns, leading to increased revenues (to the tune of 400 percent!). Furthermore, a single source of data has helped IWA increase efficiencies throughout its organization, including customer service and fulfillment/shipping, leading to cost savings (it saved nearly $25,000 on labor and maintenance costs in the first year), as well as greater leverage of existing resources thanks to NetSuiteā€™s scalable platform. Now those are results worth toasting!

Tune into this webinar on Feb. 22 at 2 p.m. ET to hear representatives from IWA and NetSuite detail how a unified, cloud-based data platform can help retailers grow revenues while decreasing costs. Specifically, this interactive webinar will address the following:

  • what is a unified data platform, and how can it benefit retailers;
  • how a unified data platform can lead to better customer experience;
  • the impact of data management on running a more efficient retail organization;
  • why IWA decided to switch to a unified cloud-based data platform; and
  • much more!

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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