How Publishers Can Survive the Assault on the Advertising Business Model

Date: Now On-Demand
Time: At Your Leisure!
Duration & Cost: 60 Minutes & FREE

Chris Mainenti

Senior Manager of Email, Acquisition & Retention
Apartment Therapy Media

Rob Keenan

President
Keenan Media

Keith Sibson

Vice President, Product & Marketing
PostUp

Denis Wilson

Editor-in-Chief
Publishing Executive

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Summary

The winds are changing in the media business: Facebook has turned off the traffic fire hose the newsfeed used to be. In an attempt to make the web a better experience, Google has begun blocking invasive ads on its Chrome Browser. Meanwhile, Safari Intelligent Tracking Prevention and GDPR will limit publishers' ability to gather data and target users.

All these changes will make business models that rely on immense scale and low average-revenue-per-user (ARPU) even more challenging for publishers. What can publishers do? Smart publishers are continuing their pivot away from scale-as-a-business-model and finding more sustainable forms of revenue by engaging, nurturing, and monetizing quality audiences. This webinar will explore actions publishers can take to improve user experience, build direct connections, and monetize highly-engaged audiences.

Register to learn:

  • How Google Chrome and Safari updates and GDPR will affect publishers' businesses
  • How improving content strategy and user experience can increase audience engagement
  • Tools and tactics for converting audience and nurturing direct connections
  • Ways publishers are increasing ARPU with paid subscriptions, memberships, events, and lead gen

Questions? Email us at cswebinars3@napco.com or give us a call at (215) 238-5300.


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