The winds are changing in the media business: Facebook has turned off the traffic fire hose the newsfeed used to be. In an attempt to make the web a better experience, Google has begun blocking invasive ads on its Chrome Browser. Meanwhile, Safari Intelligent Tracking Prevention and GDPR will limit publishers' ability to gather data and target users.
All these changes will make business models that rely on immense scale and low average-revenue-per-user (ARPU) even more challenging for publishers. What can publishers do? Smart publishers are continuing their pivot away from scale-as-a-business-model and finding more sustainable forms of revenue by engaging, nurturing, and monetizing quality audiences. This webinar will explore actions publishers can take to improve user experience, build direct connections, and monetize highly-engaged audiences.
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