Data is an integral part of forming a business strategy, according to 95% of c-level executives. Many marketing departments, however, find it challenging to use the data they have to help achieve those strategic goals. This gap can be a dangerous obstacle separating marketers from their goal of business success. How do you bridge it?
Join this webinar to hear the top strategic goals, challenges, and shortcomings from Experian's "2018 Global Data Management Benchmark Report." You’ll learn how you can put data processes in place to achieve your business objectives in 2018.
Key takeaways include:
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