Thanks to digital printing, book publishers have realized that they can break free of the traditional, inflexible book publishing model, where a huge amount of time and money is invested in a new author or title with hope that it will pay off big. Digital printing and print-on-demand (POD) helps publishers test out new authors and topics, strategically move to longer or shorter runs as needed, and quickly release a title in reaction to a market trend, like a new movie release or news event. POD also enables publishers to put backlist and out of print titles back on the market or repurpose older content and titles into new formats.
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