Whether in person, online, or via print, personalization plays a significant role in the customer journey. Success with personalization stems from leveraging good data and tailoring it to relevant content at the most individual level. Regardless of the channel, personalization enables marketers to focus on what matters to each customer. Personalized video is the hottest new tactic to achieve these tailored customer experiences. According to Keypoint Intelligence – InfoTrends’ latest research “Personalized Video: Evaluating Consumer Demand Around the Globe,” personalized videos are well-received by consumers across segments, but they require improved omni-channel connectivity and alignment with delivery preferences to convert early interest into lasting engagement.
How can marketers improve the effectiveness of these personalized videos, and are consumers accepting these levels of personalization? Learn these insights and more as we explore these latest research findings and provide tips for improving personalization in your next campaign.
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