Digital printing is not just an effective way to print short book runs. It’s a disruptive technology that is changing the economics of the publishing business. To reap the rewards of digital printing, it’s crucial for book publishers to consider the lifecycle cost of a book instead of the traditional per-unit cost and scrutinize capital locked up in warehousing and wasted on returns. This webinar will explore the workflow, organizational, and cultural shifts publishers need to make in order to pursue more flexible and profitable fulfillment models.
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