How an E-Commerce Platform Change Saved Easy Spirit Money and Increased Profits

Date: Tuesday, August 28, 2018
Time: 2:00 PM ET/11:00 AM PT
Duration & Cost: 60 Minutes & FREE

Lee Bissonnette

VP eCommerce and Digital Performance
Easy Spirit

Gary Benerofe

CEO
Mediaspa

Joe Keenan

Executive Editor
Total Retail

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Summary

Women's footwear brand Easy Spirit was operating on an e-commerce platform that no longer was meeting its needs, causing issues throughout the purchase journey and supply chain. The result? Easy Spirit wasn't optimizing sales and operations for a fast-growing segment of its business: e-commerce. After changing its e-commerce platform, opting for a single platform that offered greater visibility and insights into customer data, Easy Spirit saw its conversion rate increase as a result of a more feature-rich, seamless and quick shopping experience; addressed its supply chain issues by making products available on-site much faster than was previously possible; and gained valuable customer data that can be leveraged to drive repeat business.

Join us for this interactive webinar to learn the following:

  • how the right e-commerce platform impacts multiple business areas, from supply chain to customer service and more;
  • how online retailers must be thinking in order to compete in the "Age of Amazon";
  • the value in increasing product speed-to-market;
  • what an optimized online shopper journey looks like; and much more!

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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