Over a decade ago, the term “TransPromo” was dubbed as the next big thing for the printing industry. The concept set sail with the rise of digital printing technologies, and the market could clearly see the benefits of combining transactional documents with promotional communications. A few years later, the financial crisis hit and enterprises shifted their marketing budgets to color and other new projects. Projects to develop usable data slowed or even stopped. Despite these setbacks, TransPromo projects continued to emerge and have now have become “table stakes” in good business communications. Changing customer preferences have played a pivotal role in the emergence of better transactional communications, and TransPromo has made a comeback as a result.
Join Keypoint Intelligence—InfoTrends’ Karen Kimerer as she discusses how the transactional document landscape has changed in the past 20 years and explores how industry best practices are driving the return of TransPromo. In this webinar, you will learn:
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