How Book Publishers Use Digital Printing to Sell Books More Profitably

Date: Now on-demand!
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

Jeremy Hess

Director of Sales and Marketing, Business Development Group
Gasch Printing

Nathan Safran

Director of Research
NAPCO Media

Dan Marx

Director of Content Development
SGIA

Denis Wilson

Content Director
Publishing Executive & Book Business

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Summary

This webinar will explore new research conducted by NAPCO Research and commissioned by the Specialty Graphic Imaging Association (SGIA) evaluating digital printing adoption among book publishers, challenges faced in adoption, future interest, and level of understanding of digital printing capabilities. Expert speakers will explore how book publishers can utilize digital printing to reduce lifecycle costs of warehousing and returns, decrease time-to-market, and increase backlist revenue.

We’ll discuss:

  • Research findings on digital printing adoption among book publishers
  • The key benefits driving the use of digital printing technology to optimize the supply chain
  • How Gasch Printing is helping book publishers reduce lifecycle costs of book printing and warehousing
  • How publishers use digital printing to increase book sales with quicker response to consumer demand and by monetizing backlist titles

Questions? Email us at cswebinars2@napco.com or give us a call at (215) 238-5300.


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