Track 1: Print Marketing for Maximum Optichannel Performance
Date: Now on-demand!
Time: View at your leisure!
Duration & Cost: 2 Hours & FREE
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Print marketing offers a blend of many offline marketing touchpoints in the customer journey that multiplies marketing performance when incorporated into a comprehensive optichannel strategy.
This course will cover:
- New technologies and data-powered print marketing techniques
- Personalized marketing strategies and case studies
- Importance of brand consistency across channels
- Best practices for measuring your effectiveness of print
During the Track 1 presentations, you'll hear from leading experts including:
- Cyndi W. Greenglass, SVP, Strategic Solutions, Diamond Communication Solutions, and OSG Company
- Mishu Rahman Din, Research Manager, Comperemedia
- Britta Cleveland, Senior Vice President, Research Solutions, Meredith Corporations
- Ray Van Iterson, Manager of Innovation and Product Development, United States Postal Service
- Jay Carroll, Co-Founder & CEO, SeQuel Response
- Kevin Gilligan, CEO, Structural Graphics
- Daniel Gaugler, Chief Prodcut Officer, PFL
Questions? Email us at [email protected] or give us a call at (215) 238-5300.
