Account Based Marketing incorporates deploying a synchronized prospecting strategy that is personalized at an account level. The importance of communicating your value proposition and brand to multiple professionals within a single organization is significant and has contributed to the rise of Account Based Marketing. This is due to the fact that most business purchases are not made by any single individual, but by many within an organization who must be communicated with and influenced.
We’ll look at 5 keys to successful ABM:
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