Make no mistake: readers consume digital content on the platform, device, and time-of-day of their own desire. In order to optimize content discoverability and engagement, publishers need to expand their knowledge of when, where, and how their audiences engage with content.
Analytics offers invaluable insights into how audiences consume different types of content across platforms and devices. With this wisdom in hand, publishers can hone their content strategies to reach target audiences and drive key objectives, such as site traffic, audience growth, and conversion.
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