The majority of visitors to publishers' websites are unknown to them, with industry estimates suggesting as many as 80-90% of visitors leave behind no actionable first-party data. That is a huge problem and opportunity for publishers. Knowing who an individual is and what their interests are is valuable data that can fuel a number of revenue-driving efforts, from targeted advertising to paid subscriptions. Allowing a reader to leave your site without telling you who they are leaves money on the table. This webinar will explore the tactics and technology publishers can use to convert anonymous site visitors to known audience.
Attendees will learn:
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