3 'Digitization' Trends Shaping Modern Marketing

Date: Now On-Demand
Time: At Your Leisure
Duration & Cost: 60 Minutes & FREE

Jennifer Johnson

Sr. Web Marketing Program Manager
Informatica

Alanna Peet

Senior Manager
Accenture Interactive

Brandon Jensen

Director, Marketing Operations
Workfront

Thorin McGee

Editor-in-Chief
Target Marketing

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Summary

Today’s world is in the thick of what is commonly termed “digital transformation.” Marketing departments are no exception; marketers everywhere are learning to adjust to an increasingly digital market that moves at more rapid pace than ever before. But digitization isn’t just changing consumers, it’s changing how businesses respond to and interact with consumers, which in turn, is changing the very nature of how marketers manage their work. Digitization is at the core of the modern workplace, and pressures for marketing teams to evolve or risk losing their competitive edge are a glaring reality.

Join marketing experts Brandon Jensen, Director of Marketing Operations at Workfront, Jennifer Johnson, Sr. Web Marketing Program Manager at Informatica, and Jonas Sjoquist, Senior Manager, Accenture, for a panel discussion around digital transformation trends and how they’re affecting marketing, as well as to learn:

  • How you can benefit from digitization and automation
  • How you can combat common work management problems caused by digitization
  • How you can evolve the way you work to fit the modern workplace
  • How you can be strategic in leading your marketing team’s digital transformation

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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