The Roles of SMS and Email in an Omnichannel World

Date: Now on-demand!
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

David Cost

Vice President of E-Commerce and Digital Marketing
Rainbow Apparel Co.

Kara Surrena

Vice President of Sales

Caitlin Sullivan

Senior Editor
Total Retail

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For a while now, marketers have been hearing that it’s “The Year of Mobile.” But with the average adult spending nearly 74 hours a month on a smartphone and 66 percent of all email now opened on a smartphone, it’s safe to say every year is the year of mobile. So, how can retailers use SMS in conjunction with email to create omnichannel success?

David Cost, vice president of e-commerce and digital marketing at Rainbow Apparel, shares his thoughts on how SMS and email marketing can not only help retailers reach new audiences, but also convert sales online and offline.

In this interactive webinar, we'll discuss:

  • how retailers can use SMS and email to increase engagement and in-store conversions;
  • how to increase lead generation through SMS;
  • SMS and email marketing best practices; and
  • much more!

With your registration you also receive a complimentary copy of Getting Started with SMS.

Questions? Email us at [email protected] or give us a call at (215) 238-5300.

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