For many retailers, a customer purchase is considered mission accomplished. Customers are then routinely tossed back into the day-to-day promotional marketing fold in search of the next customer-conversion opportunity. But customers are not commodities. Treating them as such can cause them to feel under-appreciated, under-valued, and may actually be harming your brand. It’s time to start treating them less as commodities and more like people.
Join Oracle Bronto’s Senior Commerce Marketing Analyst Greg Zakowicz as he dives into some segmentation strategies can help you better understand your customer, the effectiveness of your marketing campaigns, and how these results can help you shape your post-purchase and win-back messaging strategy.
In this session you’ll discover:
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