Same is Lame: How to trigger great word-of-mouth marketing and use it to create more customers

Date: Now on-demand!
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

Daniel Lemin

Co-founder
Selectivor

Dylan Hoeffler

Product Marketing Manager
Bazaarvoice

Melissa Ward

Senior Content/Managing Editor
Target Marketing

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Summary

We all turn to the words of those we trust for advice on the products that are best for us. In fact, word of mouth influences up to 90% of all consumer purchases! When shopping offline, we might consult our friends and family. When online shopping, we look to our peers and their digital equivalent: ratings, reviews and social content, to make a smart purchase decision. It’s all word-of-mouth marketing, even though 90% of it is done unintentionally!

How much influence are you able to exert over what customers are saying about you? With the right techniques, tools and “Talk Triggers,” a lot more than you think.

Join “Talk Triggers” co-author Daniel Lemin and Bazaarvoice’s Product Marketing Manager, Dylan Hoeffler on a webinar that will show you:

  • Why customers tend to look for products we know are good because of word of mouth from people "like us"
  • How brands can proactively influence what customers remember and say about them
  • The tactics top word-of-mouth brands use to create stand-out customer experiences
  • How to leverage the voice of those customers in your marketing to capture the confidence of shoppers during the purchase process
  • And more!

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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