Going Cross-Channel: What's Working for Retail Marketers and Why

Date: Now On-Demand
Time: At Your Leisure!
Duration & Cost: 60 Minutes & FREE

Alyssa Jarrett

Senior Manager, Brand & Content Marketing
Iterable

Zlatan Fazlagic

Chief Marketing Officer
Hillberg & Berk

Joe Keenan

Executive Editor
Total Retail

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Summary

An inside look into how top retailers drive customer engagement across email, mobile and more

In this interactive webinar, a pair of retail industry experts will discuss the importance of an effective cross-channel marketing strategy. From identifying why cross-channel marketing is necessary in today's retail environment, to assessing the risks and rewards of a cross-channel strategy, to seeing real-world campaigns of leading brands, this webinar will provide attendees with actionable tips for better engaging consumers throughout their entire lifecycle across a multitude of channels (e.g., email, mobile, web).

Our speakers will address, among other things:

  • why cross-channel marketing is necessary for retailers to grow in a competitive landscape;
  • ways to incorporate real-time customer behavior for more personalized marketing campaigns;
  • how industry-leading retailers engage consumers throughout the customer lifecycle; and
  • innovative ways that brands are using digital experiences to drive purchasing, both online and in-store.

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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