Unlike traditional in-store retail experiences that are physical and tangible, e-commerce relies on customer-facing content to convince and convert shoppers. Rich product content can turn online shoppers into customers — and incomplete or inaccurate product content can drive them away, often into the waiting arms of your competitors.
While product content is predominantly customer facing, getting it right involves optimization behind the scenes. A well-planned and executed product content workflow is a well-oiled machine that saves product teams time and effort.
In this interactive webinar, our expert speakers will address the following:
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