Creating Product Content That Drives Conversions: The Secret Sauce Known as Product Information Management (PIM)

Date: Now on-demand!
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

Jana Krinsky

Director of Studio
Zulily

Amy Hanson

VP of Product Marketing
Unbxd

Joe Keenan

Executive Editor
Total Retail

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Summary

Unlike traditional in-store retail experiences that are physical and tangible, e-commerce relies on customer-facing content to convince and convert shoppers. Rich product content can turn online shoppers into customers — and incomplete or inaccurate product content can drive them away, often into the waiting arms of your competitors.

While product content is predominantly customer facing, getting it right involves optimization behind the scenes. A well-planned and executed product content workflow is a well-oiled machine that saves product teams time and effort.

In this interactive webinar, our expert speakers will address the following:

  • the parts of the product content process your business should consider optimizing;
  • real-life examples of retailers transforming content challenges into business success;
  • how streamlining content management benefits your customer experience; and
  • much more!

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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