Data Driven: How the World's Most Successful Marketers Are Transforming Through Data

Date: Now On-Demand
Time: At Your Leisure!
Duration & Cost: 60 Minutes & FREE

Chris O'Hara

Vice President, Product Marketing
Salesforce

Thorin McGee

Editor-at-Large
Target Marketing

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Summary

How are the world's biggest brands transforming themselves with data? In this webinar, Chris O'Hara, author of the award-winning book Data Driven, will explore how brands like Georgia Pacific, L'Oreal, Campbells Soup Company, Pandora and more are capitalizing on big data. Data and AI are radically changing the way marketers engage customers, enabling them to extract insights from large sets of rich data and target customers through omnichannel personalization.

Register to learn:

  • The core principles for building a winning data strategy
  • The sources of data-driven power and how it drives customer strategy
  • How brands make data-driven transformation real for their organizations
  • Examples of how the world's largest brands use data in ways that your company can too!

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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