The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models. The result has been a significant increase in the number of brands opting to sell direct to consumer (DTC). However, these DTC brands are being confronted with new challenges for the first time, including the need to centralize all of their product content (copy, images, reviews, etc.); enrich it; and automate the feed of it to their e-commerce platform, whether it be Salesforce Commerce Cloud, Shopify, BigCommerce, among others.
This interactive webinar features expert speakers who will address the following:
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