The Growing Role of Product Content Management in E-Commerce Success

Date: Now On-Demand
Time: At Your Leisure!
Duration & Cost: 60 Minutes & FREE

Mandy Nowels

VP of Marketing and E-commerce
The Spice & Tea Exchange

Michael Hauck

Director of Product Development
Salsify

Joe Keenan

Executive Editor
Total Retail

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Summary

The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models. The result has been a significant increase in the number of brands opting to sell direct to consumer (DTC). However, these DTC brands are being confronted with new challenges for the first time, including the need to centralize all of their product content (copy, images, reviews, etc.); enrich it; and automate the feed of it to their e-commerce platform, whether it be Salesforce Commerce Cloud, Shopify, BigCommerce, among others.

This interactive webinar features expert speakers who will address the following:

  • leading indicators you need a purpose-built technology to manage product content;
  • why a structured product content management process is crucial for selling online, both DTC and wholesale;
  • real-life examples of brands successfully selling DTC, and what they’re doing differently;
  • what to look for in a technology partner when choosing to sell DTC; and
  • much more!

Questions? Email us at [email protected] or give us a call at (215) 238-5300.

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