Finding the hottest growth markets is key to maintaining success in the printing industry. For commercial printers seeking to expand on their capabilities, packaging has proven to be a new frontier ripe with opportunity. But to make a successful transition, there are key obstacles to overcome and processes to learn.
In this webinar, we’ll hear from two commercial printers who have entered the world of packaging. These two printing industry executives will cover the market drivers that led them to packaging and the steps they took throughout the process.
Beyond the technology and production processes, the presenters will discuss how they have enhanced their sales strategies to incorporate packaging and how they decided on which packaging formats and market segments to pursue.
Tune in to this webinar to learn:
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