Time to Start Packing: Making a Successful Move Into Packaging

Date: Now on-demand!
Time: At your leisure!
Duration & Cost: 60 Minutes & FREE

Jeff Hernandez

Vice President
Classic Color

Phil Kelley

President and CEO
Salem One

Cory Francer


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Finding the hottest growth markets is key to maintaining success in the printing industry. For commercial printers seeking to expand on their capabilities, packaging has proven to be a new frontier ripe with opportunity. But to make a successful transition, there are key obstacles to overcome and processes to learn.

In this webinar, we’ll hear from two commercial printers who have entered the world of packaging. These two printing industry executives will cover the market drivers that led them to packaging and the steps they took throughout the process.

Beyond the technology and production processes, the presenters will discuss how they have enhanced their sales strategies to incorporate packaging and how they decided on which packaging formats and market segments to pursue.

Tune in to this webinar to learn:

  • Strategies for commercial printers to enter packaging segments
  • The key differences between selling packaging and commercial print
  • What market segments and packaging formats make the most sense for you
  • The equipment you’ll need for a successful transition

Questions? Email us at [email protected] or give us a call at (215) 238-5300.

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