Identity Resolution & Predictive Segmentation: Upping ROI Across the Marketing Cycle

Date: Now on-demand!
Time: At your leisure!
Duration & Cost: 60 minutes & FREE!

Michael Harrison

Managing Director
The Winterberry Group

John Barnes

Chief Technology Officer
Infutor

Heather Fletcher

Senior Content Editor
Target Marketing

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Summary

ROI. Marketers are driven by it. But how can marketers increase ROI? By marketing smarter. To do that, top brands realize customer identities are central to driving up profit. And tracking consumer identity using the right information is just the first step. To truly fuel informed marketing, marketers must introduce data analytics and segmentation into the mix.

In this webinar, we’ll explore:

  • How consumer identity drives segmentation and what steps marketers must take to achieve success
  • The central role customer identity plays in using analytics to determine engagement and buying propensity
  • Using customer identity and segmentation for lookalike modeling to find more consumers who resemble your top-tier customers

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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