What a Personalized CX Means for Retailers, and How to Achieve it

Date: Tuesday, July 30, 2019
Time: 2:00 PM ET/11:00 AM PT
Duration & Cost: 60 minutes & FREE

Oscar Castro

Vice President, E-Commerce and Marketing
Harry & David

Erik Archer Smith

Marketing Director
Arm Treasure Data

Joe Keenan

Executive Editor
Total Retail

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Summary

The key to creating long-term relationships with your customers is getting to know them—their browsing and purchase histories; how they prefer to shop; how they engage with marketing channels such as email and social media—and then personalizing their experiences based on that information. The fuel driving this level of service is customer data. Specifically, brands are investing in customer data platforms that can help them create a single view of each customer across millions of potential data points, including online, mobile, offline, IoT devices, and more. With that individual customer profile, personalization then becomes possible.

In this interactive webinar, our expert speakers will address the following:

  • How to create a single customer view across multiple channels and data points;
  • The value in creating personalized shopping experiences for your customers;
  • The technology solution that helps retailers unify data, discover customer insights, and drive growth;
  • Real-world examples of retailers successfully using a customer data platform to help them personalize customer experiences
  • Much, much more.

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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