The key to creating long-term relationships with your customers is getting to know them—their browsing and purchase histories; how they prefer to shop; how they engage with marketing channels such as email and social media—and then personalizing their experiences based on that information. The fuel driving this level of service is customer data. Specifically, brands are investing in customer data platforms that can help them create a single view of each customer across millions of potential data points, including online, mobile, offline, IoT devices, and more. With that individual customer profile, personalization then becomes possible.
In this interactive webinar, our expert speakers will address the following:
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