What’s Hot, What’s Not: Diversifying Into New Profit Centers, Market Opportunities

Date: Now on-demand!
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

Marco Boer

Vice President
I.T. Strategies

Tom O'Brien

President
AccuLink

Mark Michelson

Editor-in-Chief
Printing Impressions

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Summary

Digital technologies are enabling commercial printers to enter new markets and product applications due to lower cost of entry and skilled labor requirements, which help to level the playing field. As a result, the printing industry is converging; traditional boundary lines that once separated commercial, packaging, wide-format signage and graphics, direct-to-garment and industrial printers continue to blur.

This webinar will address these new market dynamics and the key considerations commercial printers should take into account when investigating the migration into new products/services and profit centers, as well as ways to protect your existing markets, margins, and clientele.

During this webinar, you will learn:

  • Which prospective markets are the most attractive from the standpoint of overall market size, cost of entry, growth and/or decline rates, and the level of competition among existing providers.
  • What the synergistic opportunities are from a technology perspective (i.e., output devices, substrates, inks, finishing, etc.)
  • Whether or not it makes the most sense to expand into adjacent market segments organically by investing in new equipment and personnel skill sets vs. M&A transactions.

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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