The Case for Product Content Automation: How automation can save content teams from the burden of inefficiency

Date: Wednesday, August 28, 2019
Time: 2:00 PM ET/11:00 AM PT
Duration & Cost: 60 minutes & FREE

Sashindar Rajasekaran

Product Marketing Manager
Unbxd

Alex Buesing

PIM Specialist
Unbxd

Joe Keenan

Executive Editor
Total Retail

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Summary

Product content management is highly iterative. A piece of product content undergoes review, updates and changes multiple times during a product’s lifetime on an e-commerce site. But collaborative product content teams are hampered by time-consuming, complex tasks, that are nevertheless critical to publishing great quality product content. Rapidly growing teams are stuck in the unenviable position of needing to scale up their content efforts, but having to do so without the need to re-engineer their processes and systems from the ground up.

Join our expert speakers as they discuss:

  • Why automation is increasingly being viewed as critical in product content management
  • Taking the first steps to identify what product content management to automate and how
  • The potential benefits and impact of product content automation on an e-commerce team

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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