Product content management is highly iterative. A piece of product content undergoes review, updates and changes multiple times during a product’s lifetime on an e-commerce site. But collaborative product content teams are hampered by time-consuming, complex tasks, that are nevertheless critical to publishing great quality product content. Rapidly growing teams are stuck in the unenviable position of needing to scale up their content efforts, but having to do so without the need to re-engineer their processes and systems from the ground up.
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