Seduction is an art in both romance and marketing. Today’s connected consumers – especially the younger generation, who grew up with instant access to the world via computers and smartphones – expect the brands they love to do more than just market to them. They expect to be wooed – not sold. They also have social media audiences that they can tap into to either sing the praises of their favorite brands, or tear into brands that provide less than stellar customer experiences. The question, then, is how can you win their love – and, more importantly, keep it? The answer: Learn the art of seduction.
John will be joined by special guest Jason Tews, Executive Vice President from KelmScott. Jason will discuss how they have been successful using Social Media and online Marketing. He will also expose challenges and successes in their Social and Online strategies. Listen and learn from your peer on this important subject.
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