Channels of Choice

Date: Now available on-demand!
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

Liz Miller

Senior Vice President of Marketing
CMO Council

Barbara A. Pellow

Pellow and Partners, LLC

Speaker 3 Name

Speaker 3 Title
Speaker 3 Company

Speaker 4 Name

Speaker 4 Title
Speaker 4 Company

Speaker 5 Name

Speaker 5 Title
Speaker 5 Company

Speaker 6 Name

Speaker 6 Title
Speaker 6 Company

Speaker 7 Name

Speaker 7 Title
Speaker 7 Company

Speaker 8 Name

Speaker 8 Title
Speaker 8 Company


With the advent of the internet and social media, choosing the right marketing channel to distribute your message to your target audience and create a stronger relationship with them is now more complicated. With all these choices, what's important is to focus on selecting the right media channels for your business, both online and traditional.

This webinar will focus on understanding what makes channel selection so important for today's consumer. Liz Miller, Senior Vice President of Marketing from the CMO Council will share key findings based a poll of 2,000 consumers across five generations (Gen X, Millennial, Gen Z, Baby Boomers and the Silent Generation).

The key concepts discussed include:

  • Myths around preferred channels of engagement by generation
  • Expectations consumers have for the brands they do business with
  • Implications of a sub-par customer experience

Questions? Email us at [email protected] or give us a call at (215) 238-5300.

Powered By

Register Now

As a service to our attendees, registration to this event includes a subscription to our e-newsletter [email protected] This is a sponsored event, and by registering, you understand that you may be contacted by the sponsor.

Privacy policy:

You must have Javascript and Cookies enabled to access this webcast. Click here for Help.