How many times have you cringed at companies’ attempts to “save trees” by discouraging printing in favor of digital-only alternatives? Too many myths are circulating about the downfall of paper and print when, in fact, it has many unique sustainable features and is also one of the most integral parts of omni-channel marketing. Campaigns incorporating both digital marketing and direct mail are achieving high ROI levels.
In this webinar, new research will demonstrate how the attitudes and preferences of consumers relating to print, paper, and sustainability are changing – and how the paper and printing industries are benefiting from these changes. This webinar will help you better educate print buyers on the value of print in a digital age, as well as the facts related to forest management and recycling, to help change consumer perception on why they should invest their marketing dollars in print. The webinar will analyze the environmental facts about our industry and tell you how you can communicate them to customers.
Attendees will learn:
BONUS: All registrants will be sent a complimentary white paper, “Print: Separating Myth from Fact,” to download after the webinar.
Questions? Email us at [email protected] or give us a call at (215) 238-5300.
By registering, you are agreeing to allow the data collected to be shared with the sponsors of this event. You may be contacted regarding the subject matter presented.