The way consumers find and interact with retailers is evolving. Modern consumers demand Amazon-like convenience, five-star search results, and seamless online-to-offline experiences. In fact, 70 percent of consumers say that connected interactions play a crucial role in building brand loyalty.
In today’s fast-paced economy, marketers must merge the power of in-person with the speed and convenience of mobile in order to compete and win. Leading retailers are modernizing the way they communicate to bridge the experiential gap, turning web traffic into foot traffic.
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