How to Maximize the Value & Reach of First-Party Data

Date: On-Demand!
Time: At your leisure!
Duration & Cost: 60 minutes & FREE

Rob Ristagno

CEO
Sterling Woods Group

Dylan Purse

Director of Product Management
Infutor

Leah Wynalek

Senior Editor
Target Marketing Group

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Summary

First-party customer data is a marketer’s most valuable asset, now more than ever as the digital ecosystem prioritizes consumer privacy and moves away from third-party tracking. Yet to capitalize on first-party data, marketers must take some crucial steps to unify and maintain rich datasets, as well as extract audience insights that they can truly use to optimize campaigns and conversions.

In this webcast, we’ll explore:

  • Why customer loyalty is the foundation for marketing success
  • How first-party data impacts customer retention and lifetime value
  • Best practices for preventing data breakage and decay
  • Tactics for leveraging customer data and optimizing marketing spend

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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