Build an Omnichannel Customer View With a CDP: How One Retailer Levels the Playing Field With Amazon

Date: Now On-Demand!
Time: View at your leisure!
Duration & Cost: 60 minutes & FREE

Sam Ngo

Director of Product Marketing
BlueConic

Ali Paradiso

Customer Success Manager
BlueConic

Joe Keenan

Editor in Chief
Total Retail

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Summary

Like many brands, omnichannel apparel retailer Planet Blue must find innovative ways to engage and influence customers across channels to compete with retail giants 100 times its size. In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer that combines the power of online behavioral data, point-of-sale data, and predictive lifetime value modeling to create more value for their business – all without the help of additional business intelligence professionals, data scientists or analysts.

Join us on April 30 at 2 p.m. ET to learn:

  • how brands with limited budget, time and resources stay competitive with retail giants;
  • how creating an omnichannel view of your customers can drive valuable changes to your business practices, such as optimizing inventory; and
  • how retailers can successfully leverage a customer data platform (CDP) to unlock the potential of their first-party data.

Questions? Email us at [email protected] or give us a call at (215) 238-5300.

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