Every marketing team worth their salt wants to give prospects and customers a world-class experience. Those who understand powerful principles of psychology and behavioral science can accomplish this while driving tangible business results.
The key is including personalization in your marketing strategy. Grounded in psychology, personalization done well can increase growth and loyalty, even in crowded and noisy markets. Shirin Oreizy, Founder and President of Next Step and Nick Mason, CEO and Founder of Turtl will explore the psychological underpinnings of personalization: why it is so hard to ignore, the psychological levers it taps into, and the behaviors that personalization can encourage. Ultimately, learn why personalization at scale can help marketers effectively build relationships, driving revenue growth and customer loyalty.
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