Direct to Consumer Marketing Leadership: Beyond the world of podcast darlings

Date: Monday, July 13, 2020
Time: 2:00 PM ET/11:00 AM PT
Duration & Cost: 60 minutes & FREE

Colin McIntosh

Founder & CEO
Sheets & Giggles™

Lily Harder

Senior Director of Marketing Strategy
Mintel Comperemedia

Cyndi W. Greenglass

SVP, Strategic Solutions
Diamond Communication Solutions, an OSG Company

Chris Lyons

President/Publisher
BRAND United

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Summary

Direct to Consumer (DTC) is not a new concept, with early mail-order catalogers being the first to successfully revolutionize direct selling. These brands understood the power of data and measurement in building these enterprises, earned customer loyalty through superior products and customer service, and generated lifetime value. By studying those who came before them, current DTC marketing leaders have been able to grow their businesses from startups into powerful brands in their own right. These brands have risen to disrupt consumption and have created new patterns of consumer behavior that cannot be ignored.

In this webinar, experts will be discussing:

  • How the most successful DTC brands use innovative packaging as an extension of brand voice
  • The top trends propelling the DTC market forward
  • What the DTC consumer looks like, and how to effectively reach them

Questions? Email us at [email protected] or give us a call at (215) 238-5300.


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