Where Mission Meets Marketing Magic: How Nonprofits Can Blend Online and Offline Marketing for Maximum Support

Date: On-demand
Time: At your leisure
Duration & Cost: 60 minutes & FREE

Chris Lyons

President/Publisher
BRAND United

Alicia M. Lifrak

Executive Vice President
Gabriel Group

Steven J. Maggio

President/Chief Creative Officer
DaVinci Direct, Inc.

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Summary

The nonprofit marketing mix is growing increasingly complex, and today’s charitable organizations must employ a strategic combination of digital and traditional tactics to activate donors. With more data at their disposal than ever, nonprofits can segment their donor pools to send each person the right messages via their preferred communication channels.

In this webinar, experts will be addressing:

  • How online and offline platforms can work together to amplify the messages of nonprofit organizations
  • Strategies for leveraging data and deploying the right mix of touchpoints
  • New ways to reach and engage donors, including gamification and influencer marketing

Questions? Email us at [email protected] or give us a call at (215) 238-5300.

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