To say things have changed in the printing world is an understatement, especially when it comes to the sales process and maintaining a sales pipeline for your salespeople. Face-to-face client meetings have become almost nonexistent. Prospective customers have built moats around themselves, employing Caller ID and voicemail. Add to this the new reality of managing a remote, scattered sales force, working from their home offices.
These new sales and business management challenges might be caused by the pandemic, but they aren’t going away any time soon. There is no vaccine that will protect us or take us back to the way things were. We must adapt in order to overcome these obstacles, including embracing new sales techniques and marketing strategies; launching new services and product applications that enable differentiation; and making new capital equipment investments.
We don’t have all of the answers, but in this webinar you will gain practical insight from two printing company owners, and an industry sales and marketing expert.
They will discuss:
Questions? Email us at [email protected] or give us a call at (215) 238-5300.
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